Back when internet business started booming, banner exchanges wasa popular way to advertise a website. An online advertisingbanner is generally placed on a website that is relevant to yoursfor the purpose of advertising your website and driving trafficto your website.
Banner advertising has declined in popularity and has, in manycases, been replaced with link exchanges rather than bannerexchanges. However, publishing an online advertising banner onwebsites that still use online advertising banners either throughexchanges or for paid advertising is still an effective method ofinternet marketing.
Many companies that have affiliates marketing their products andservices provide affiliates with an online advertising banner tobe placed on their website or in their newsletters and otherpublications for the purpose of promoting their products andservices and directing traffic to the parent website through anaffiliate link.
At any rate, advertising through a paid or exchanged onlineadvertising banner is an internet marketing technique that isstill alive and well although the use of on online advertisingbanner has declined in popularity.
Because of the diminished popularity of online advertising bannercampaigns, websites that sell online advertising banner space aregenerally very inexpensive resources for paid advertising andsometimes placement of an online advertising banner can even befree. Most sites that engage in online advertising bannerplacement for a fee offer either a pay-per-impression option or apay-per-click option.
Pay-per-impression is the most common program for placing anonline advertising banner, but it is also pretty risky becausewith such programs you are paying for exposure to your onlineadvertising banner rather than your fees being tied to theresults it produces.
Pay-per-click programs that use an online advertising banner aremuch more reasonable and cost effective than pay-per-impressionservices. With a pay-per-click program, you only pay for click-throughs to your website that result from clicks on your onlineadvertising banner. When participating in a pay-per-click onlineadvertising banner program, you are more likely to reap benefitsfrom your advertising dollars.
To get free exposure from
an online advertising banner, it isbest to join a banner exchange network, or to contact relevantwebsites yourself and ask them to exchange online advertisingbanner ads with you. In effect, you display their onlineadvertising banner and they display yours, so it is a win-winsituation in that you each get free advertising space.
In regard to the design of an online advertising banner, it needsto be produced using sound graphic techniques so that the bannerad loads quickly. A slow loading online advertising banner simplywill not produce results because internet users do not have thepatience to wait for graphics to load.
The information contained in an online advertising banner has tobe pretty concise because of the size limitations that aregenerally associated with an online advertising banner.
While being brief and to the point is necessary when creating thecopy for an online advertising banner, the information providedon the banner has to attract attention, provoke internet andpersuade the viewer of the online advertising to banner to takeaction ? to click on the online advertising banner so they willbe directed to your website.
A well designed online advertising banner will be effective if itloads quickly, captivates attention and results in click-throughs. To meet the criteria for effectiveness, both design andcopywriting issues must be considered, so it may be beneficial towork with both a graphic designer and a professional copywriterto produce an effective online advertising banner.
It is also vital that the online advertising banner be placedwhere it will be viewed by your target audience, so relevance ofthe websites on which your online advertising is placed is ofutmost importance.
Copyright Christopher J. Enders. Are you at the end of your rope,fed up and confused by all the scrambled internet marketingadvice you?re getting? Whether you are new to internet marketing,or a website owner who wants to make more money from yourwebsite, learn the proven strategies that will sky-rocket yourinternet business at http://BiznessTips.com
Categories : Internet marketing specialist
Source: http://www.3euro.info/2012/09/The-Unbelievably-Easy-Web-Site-Marketing-Solution/
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